CHARLOTTE, N.C. (May 5, 2026) – Fastbreak AI, the leading AI-powered sports operations company, today announced a partnership with Chobani, a leading food company known for its high-quality yogurt and dairy products, to deliver on-the-ground activation across youth soccer events in Dallas and New York metro areas this summer.
Through Fastbreak Connect, the company’s brand activation platform, Chobani will reach youth athletes and families through a coordinated program spanning three major events between May and July 2026. While the country is focused on the global soccer field, this campaign is bringing national brand presence directly to local fields where young athletes compete.
Fastbreak Connect provides the infrastructure behind the activation, giving Chobani access to a network of more than 10,000 youth and amateur sports events nationwide while managing execution from end to end. Through the program, more than 40,000 Chobani yogurt drinks will be distributed to youth soccer athletes, families and participants at events.
“This is exactly what Fastbreak Connect was built for,” Co-Founder and CEO of Fastbreak AI John Stewart said. “Chobani wanted to reach the next generation of athletes in a real, meaningful way. We gave them direct access to the right events and handled the execution at scale. Brands shouldn’t have to build hundreds of event relationships to show up in youth sports. We make it simple, measurable, and impactful.”
Chobani’s broader investment in youth soccer provided the context for the activation, while Fastbreak Connect enabled that investment to reach athletes where they are most engaged, on the field and on the sidelines.
Youth sports represent one of the most concentrated and engaged audiences in the country, with families spending full weekends at tournaments and events. Fastbreak Connect aggregates these moments into a single, coordinated platform, giving brands the ability to activate nationally through one system, one partnership and one execution layer.
The activation reflects a growing shift among major consumer brands toward youth sports as a high-impact channel. While global events like the FIFA Men’s World Cup 2026 capture attention at the highest level, Fastbreak AI ensures brands can connect with the athletes and families who are inspired by those moments at the local level.
Fastbreak Connect is part of Fastbreak AI’s broader platform, which powers scheduling, tournament operations, travel, ticketing and sponsorship activation across professional and amateur sports. The company’s technology supports more than 65 professional leagues globally and connects brands to millions of athletes and families through its youth sports network.
About Fastbreak AI
Fastbreak AI is the leading AI-powered sports operations company, trusted by more than 65 professional leagues worldwide to power scheduling and operations. The company builds software that helps youth and amateur sports organizations run smarter, keep costs down and deliver better experiences for athletes, families, and fans.
