Deeper Event Insights, No Extra Headcount

Pulse is a turnkey solution that delivers first-party data, attendee feedback, and insights on event impact from your city’s sports events. We manage the engagement, Pulse dashboards provide the insight and you get the credit.

How Fastbreak Pulse Works

1. Identify Target Events

Pulse is a full-service offering, including on-site staff, event dashboards, and strategic advisory. Your dedicated advisor will start by aligning your event calendar to staffing requirements.

Whether you're tracking a marquee championship or a smaller community tournament, Pulse can scale to any event size, capturing impact and engagement where it matters.

2. Choose Your Engagement Level

Choose from three flexible service levels based on your goals and capacity:

  • Dashboard + Reports Only – Track impact with location and behavioral data
  • Dashboard, Reports + Survey – Add spending, sentiment, and travel insights
  • Full Engagement – Includes branded experiences, photo capture, and in-app activations

Mix and match as needed—your advisor will help tailor the right fit.

3. Activate and Collect Data

We manage all on-site and virtual fieldwork: QR signs, photo ops, surveys, and mobile prompts that power your Pulse dashboard.

  • First-party attendee data
  • Survey responses
  • Geo-tagged behavior
  • Photo content and engagement metrics

All activity is opt-in and privacy-compliant, built to deliver immediate and long-term value to your city and your partners

4. Monitor Activity As It Happens

As data comes in, your team gets live access to your Pulse dashboard:

  • View survey responses, POI heatmaps, and geo-movement patterns
  • Compare performance across events
  • Filter by venue, date, or audience segment
  • Export clean visuals and reports for presentations

5. Get a Stakeholder-Ready Report

Within days of each event, you’ll receive a fully branded Pulse Event Insights Report, designed to support:

  • Economic development teams
  • Funding justifications
  • City council briefings
  • Post-event recaps with event owners and sponsors

Each report includes visualizations, key metrics, photography, and tourism-focused impact data—all in one shareable PDF.

6. Share the Value, and a Video

You’ll get a co-branded report to share with event owners—positioning your city or DMO as a data-driven partner. Reports are export-ready and compatible with Destinations International’s Event Impact Calculator.

Optionally, we can create a branded 1–2 minute recap video with metrics for social or internal use.

Pulse data also integrates with tools like Simpleview, Zartico, Sojern, and Placer.ai to enhance your event insights.

Why Cities of All Sizes choose Pulse

Tourism teams use Pulse to

  • Prove event ROI to stakeholders
  • Retain and attract event owners and rightsholders
  • Support locally relevant tournaments
  • Capture first-party data and engage participants without adding staff
  • Simplify internal reporting and funding requests

Ready to Make Every Event Count?

Let us show you how Pulse works in action — and how it can help your team win support, deliver results, and showcase your city’s sports tourism impact.