Deeper Event Insights, No Extra Headcount

Pulse is a turnkey solution that delivers first-party data, attendee feedback, insights, and event impact of your city’s sports events. We manage the entire engagement, real-time Pulse dashboards provide the insight, and you get the credit.

How Fastbreak Pulse Works

1. Identify Target Events

Pulse is a full-service offering, including on-site staff, event dashboards, and strategic advisory. Your dedicated advisor will start by aligning your event calendar to staffing requirements.

Whether you're tracking a marquee championship or a smaller community tournament, Pulse can scale to any event size, capturing impact and engagement where it matters.

2. Choose Your Engagement Level

Choose from three flexible service levels based on your goals and capacity:

Dashboard + Reports Only – Track impact with location and behavioral data
Dashboard, Reports + Survey – Add spending, sentiment, and travel insights
Full Engagement – Includes branded experiences, photo capture, and in-app activations

Mix and match as needed—your advisor will help tailor the right fit.

3. Activate and Collect Data

We manage all on-site and virtual fieldwork: QR signs, photo ops, surveys, and mobile prompts that power your Pulse dashboard.

First-party attendee data
Survey responses
Geo-tagged behavior
Photo content and engagement metrics

All activity is opt-in and privacy-compliant, built to deliver immediate and long-term value to your city and your partners

4. Monitor Activity As It Happens

As data comes in, your team gets live access to your Pulse dashboard:

View survey responses, POI heatmaps, and geo-movement patterns
Compare performance across events
Filter by venue, date, or audience segment
Export clean visuals and reports for presentations

See the Pulse Dashboard

5. Get a Stakeholder-Ready Report

Within days of each event, you’ll receive a fully branded Pulse Event Insights Report, designed to support:

Economic development teams
Funding justifications
City council briefings
Post-event recaps with event owners and sponsors

Each report includes visualizations, key metrics, photography, and tourism-focused impact data—all in one shareable PDF.

6. Share the Value, and a Video

You’ll get a co-branded report to share with event owners—positioning your city or DMO as a data-driven partner. Reports are export-ready and compatible with Destinations International’s Event Impact Calculator.

Optionally, we can create a branded 1–2 minute recap video with metrics for social or internal use.

Pulse data also integrates with tools like Simpleview, Zartico, Sojern, and Placer.ai to enhance your event insights.

A woman in a blue shirt is sitting at a desk in an office.

Why Cities of All Sizes choose Pulse

Tourism teams use Pulse to

Prove event ROI to stakeholders
Retain and attract event owners and rightsholders
Support locally relevant tournaments
Capture first-party data and engage participants without adding staff
Simplify internal reporting and funding requests

Ready to Make Every Event Count?

Let us show you how Pulse works in action — and how it can help your team win support, deliver results, and showcase your city’s sports tourism impact.

Get a Demo