.jpg)
When Promino set its sights on the U.S. market, they weren’t only looking for sales, but staying power as well. With a product born from military and NASA research and trusted by elite athletes and trainers in Canada, Promino had credibility. What it needed was cultural traction in the United States: a way to put the brand in the hands of real athletes in real moments that mattered.
Jordan Mosca, Promino’s Marketing Director, understood the challenge clearly. The supplement category is crowded. Performance messaging is everywhere. Promino needed to find their audience early and engage them in ways that built more than just awareness. They needed conversion, advocacy, and repeat interaction. Traditional brand plays and one-size-fits-all product sampling weren’t going to cut it.
“We were trying to find ways to show up that felt authentic,” Mosca explained. “We didn’t want to be another protein brand with a booth. We wanted to be there when the sweat was real and the recovery mattered.”
Promino’s CEO, Vito Sanzone, was just as enthusiastic.
“Our initial Fastbreak events exceeded our expectations, kickstarting Promino’s direct-to-consumer business with meaningful increases in traffic and sales,” he said. “It gave us a way to scale without the typical growing pains.”
Vito Sanzone, CEO of Promino
Sampling Is Easy. Resonance Is Hard.
There were options, of course. Promino could have invested in more digital spend, leaned into influencer content, or waited for retail to catch up. But none of those routes would deliver the in-person, high-trust moments that early-stage growth demanded. That’s when the Fastbreak Connect platform entered the picture.
Fastbreak gave Promino something no one else could: turnkey access to youth and amateur sports events across the country, with full-service brand activations that reached parents, coaches, and athletes in person. These weren’t passive sponsorships. They were hands-on, experience-rich interactions built to drive product trials and grow the brand’s direct-to-consumer business.
Promino launched its first Connect activations with a clear goal: put the product into the hands of real athletes, collect qualified leads, and generate measurable results. The events were high-energy. Product samples were delivered directly to competitors post-race or post-game. Promino brand ambassadors, trained by Fastbreak, were on-site to explain the science and benefits of the product. QR codes drove fans to custom DTC landing pages. Photo stations let athletes snap and share branded content.
The results came quickly. Website traffic spiked. Opt-ins and lead capture rates exceeded projections. The sales lift was measurable. “We’re not just seeing awareness,” said Mosca. “We’re seeing real action—clicks, orders, and follow-up engagement we can build on.”
The operations behind each event were equally impressive. Fastbreak handled logistics, staffing, compliance, and brand training, which let the Promino team stay focused on strategy. “It didn’t feel like a sponsorship,” Mosca added. “It felt like a true extension of our brand and team.”
Face-to-Face with the Right Audience
What’s made this partnership work isn’t just reach, it’s relevance. Fastbreak Connect puts Promino in front of athletes when they care most about performance and recovery. That emotional context is what makes the product stick. “We wanted to show up in real moments of effort,” said Mosca. “Fastbreak helped us do that.”
The experience also produced operational insights. Every activation included reporting on sample distribution, lead conversion, and brand engagement. The Promino team used those insights to improve event targeting, adjust messaging, and plan follow-up campaigns. It wasn’t just exposure. It was a data-driven growth engine.
Now, Promino is scaling its presence across even more events, expanding into female athlete markets, and launching location-based promotions that tie directly into training and competition schedules. The brand is building relationships that go beyond a one-time sale—it’s creating a footprint in youth sports that will grow for years.
“This partnership lets us act like a brand five times our size,” said Mosca. “We’re in the right places, with the right message, and the right support. That’s a hard combination to beat.”
For Promino, showing up with purpose is paying off. And for any CPG brand looking to do more than just advertise, this success story offers a clear takeaway: real growth starts when you stop marketing at people and start showing up for them.
Ready to see what Connect can do for your brand?
Fastbreak Connect brings national reach, local relevance, and measurable results—without the operational headache. Visit fastbreak.ai/connect to see how we can help you scale, convert, and win where the next generation of athletes is already watching.
About Promino
Promino is a sports-focused performance and wellness brand dedicated to supporting athletes with science-backed supplements that fuel recovery, enhance endurance, and improve muscle health. Built on the foundation of amino acid research, Promino’s products are trusted by elite competitors and youth athletes alike. The company partners with teams, events, and organizations across the country to deliver accessible, high-impact nutrition for athletes at every level.
