In youth sports, success rarely happens by accident. It takes vision, discipline, and a whole lot of teamwork. The same is true in business, and that’s why the acquisition of SEQL by Fastbreak AI wasn’t just a smart move. It was a strategic leap forward in our mission to transform youth sports operations and enable consumer brands to engage directly with rising athletes across the country.
This wasn’t about a name change. It was about unlocking a bigger future.
Today, the products and people that started under the SEQL banner have officially joined the Fastbreak family. The result? A faster-moving, more connected ecosystem that combines world-class technology with the power of brand storytelling—on the field, on the court, and everywhere youth athletes play.
Let’s take a look at where we’ve been, what’s changed, and where this team is headed next.
One Platform. Multiple Front Doors.
If you knew SEQL, you knew it wasn’t just a startup with a good idea. It was a team committed to equity, access, and modern brand-building through youth sports. Now, as part of Fastbreak AI, that vision is growing into something even more powerful, anchored by two core products and a mission-driven nonprofit:
- Fastbreak Connect: The name for SEQL’s flagship brand activation platform, designed to deliver real-world brand experiences to athletes and families during sports tournaments.
- Fastbreak Pulse: A data intelligence platform for cities, sports event promoters, and visitors bureaus to measure the full impact of events, including economic boost, tourism activity, and emotional engagement.
- Fastbreak Impact: Formerly the SEQL Foundation, now a separate 501(c)(3) nonprofit dedicated to removing financial barriers to sport by providing scholarships, equipment, and travel assistance to youth athletes who need them most.
By expanding each of these efforts with focused teams, dedicated leadership, and room to grow, Fastbreak is accelerating the foundation that SEQL built.
A Smarter Way to Connect Brands with Youth Athletes
If you’re a brand marketer, you already know the challenge: traditional advertising isn’t cutting it. Gen Z tunes out billboards and banner ads. They’re experience-driven. They want brands to meet them where they are, when it matters, in ways that feel real.
That’s exactly what Fastbreak Connect is built to do.
We help major brands deliver always-on experiential campaigns across a curated network of youth sports tournaments—activating families when they’re most engaged, emotionally present, and ready to connect. We’re not placing logos. We’re creating moments.
What does that look like? It means:
- On-site brand activations during games and events
- Branded highlight reels and social media content featuring real athletes
- Digital-to-physical engagement: QR codes, mobile experiences, instant offers
- Visibility at emotional peaks: podium moments, team photos, big wins
This isn’t sports marketing as usual. This is emotional availability meets physical presence. And when athletes wear your brand at their most memorable moment of the weekend, that’s not just exposure, it’s an anchor in their memory.
Fastbreak Pulse and the Power of Visibility
At the same time, Fastbreak Pulse is transforming how the sports world measures success. Traditionally, the impact of a sports event or tournament on a city or a sponsor was based on estimates (and maybe even guesstimates). Pulse replaces those with real-time visibility and real data.
CVBs, rights holders, and tourism offices can now access real-time insights on fan movement, economic spend, brand recall, and athlete engagement without relying solely on post-event surveys. That’s the kind of visibility that drives better decisions, better budgets, and bigger events.
It’s what happens when intelligence is built into the system, not bolted on as an afterthought.
The Team Behind the Transformation
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We knew this wasn’t just a technology acquisition. It was a people acquisition. That’s why we’ve invested in the founding SEQL team, including former CEO Robert de Wolff, who now leads Fastbreak Connect as its General Manager. His experience building community through technology and his vision for athlete-centered brand engagement makes him the perfect leader for this next chapter.
Together, we’re building an ecosystem that brings value to four key audiences: event operators, brands, athletes, and families. And we’re doing it with respect, purpose, and precision.
A Bigger Vision for 2025 and Beyond
This acquisition isn’t the end of the story. It’s the start of a new chapter.
As we move through the second half of 2025, we’re focused on:
- Expanding our brand relationships with major CPG, apparel, and lifestyle companies
- Scaling our tournament network to bring Fastbreak Connect activations to thousands more youth athletes
- Launching new digital tools that create real connection between brands and athletes—before, during, and after the tournament
- Expanding our support through Fastbreak Impact, so no athlete is left out because of cost
We’re focused on modernizing the youth sports experience and we’re building a better business model around it. We’re here to make sports better for everyone: organizers, athletes, parents, and at the same time deliver more brand equity and measurable ROI for our brand partners.
Looking ahead, Fastbreak is developing new tools designed specifically for athletes themselves, we believe they deserve more than just a game. Launching in Fall 2025, our next product will bring pro-level visibility to everyday players, capturing their stats, highlights, and proudest moments in ways that have never been possible at the amateur level. It’s built to celebrate the people at the heart of every tournament, and it’s a bold step toward making youth sports more connected, more memorable, and more equitable for the next generation.
What Makes This Different
- There are other sports platforms, almost all of them focused on one sport.
- There are other experiential marketing agencies..
- But thanks to SEQL, there’s nothing like Fastbreak AI.
We build software that runs tournaments, sells tickets, schedules, games, and now connects brands with fans in real life. We integrate what others silo. We move fast, and we’re thinking of improving the entire amateur sports experience, not just a part.
Because Youth Sports Deserves It
The energy is already there. The moments are already happening. Now, thanks to the vision SEQL began and the momentum Fastbreak brings now. Those moments will be seen, shared, and celebrated.
Want to be part of the future of amateur sports?
Visit fastbreak.ai/connect or fastbreak.ai/pulse
Or explore how you can support our non-profit at fastbreakimpact.org
